Responsible for conceiving and producing a wide range of visual materials for social media, institutional events, and promotional campaigns. This included developing complete visual identities as well as designing posters, websites, brochures, and other communication pieces. Ensured that all graphic outputs aligned with the overall branding strategy of CITM and UPC, maintaining a cohesive and professional visual presence across all platforms and formats.
Responsible for designing visual content for social media and promotional materials, ensuring a cohesive and consistent visual presence for UPC. Additionally involved in video production and editing, camera operation, photography, and 3D VFX, contributing to a broad range of multimedia projects.
My role in the company involved leading a small team of multimedia content creators and coordinating their day-to-day production tasks. I was responsible for overseeing the quality control of AI-generated materials, ensuring accuracy, consistency, and alignment with project objectives. Additionally, I handled the adaptation, adjustment, and rescaling of content for a variety of screen formats, guaranteeing optimal visual performance across different platforms and devices.
